MYNEST
MYNEST is a window manufacturing and installation company operating in Lithuania and Latvia.
Our nearly two-year collaboration focused on building a consistent, disciplined visual presence across social media and Meta advertising.
Working within an already established brandbook meant designing inside a defined system. The task was to interpret: to respect the structure while extending it where visual dynamic was needed. To deliver a result that signaled stability and recognizability, I employed minimal graphic elements, structured typography, technical views, product-focused photography, and lifestyle imagery.
The delivered result was visual content that felt stable and recognizable.
Three Communication Layers
The content strategy operated simultaneously on three levels:
01 — Product & Functionality
Explaining window systems, comparing solutions, visualizing e-shop features.
02 — Installation & Process
Visualisation of the installing process, showing the precision and professionalism behind the service.
03 — Emotional Value
Positioning windows not as objects, but as part of a safe, light-filled home through family & security.
Monthly Deliverables
Ongoing monthly production included:
Instagram & Facebook 1:1 image posts
Meta image ads (1:1 and 9:16 formats)
Custom campaign banners