synopticom is a user feedback management service. Their main goal was to rebrand keeping their existing logotype and to create a new identity that would be in line with the Lithuanian tech scene – light, modern, and playful.
The Visual
synopticom’s brand identity combines images of people, dashboards, and bold illustrative elements.
The use of portraits conveys a human touch while dashboards remind of synopticom’s goal of feedback data management and add a clean take on tech services.
The identity as a whole is youthful and alive - in line with the start up scene.
Color & Typography
Illustration
The essence of synopticom is portrayed by bulky illustrative elements with bright accents. Stylized graph visuals convey the importance of data and user feedback while hand gestures give a human touch and a sense of support and community.
The face of synopticom is wrapped up by various abstract illustrations inspired by synopticom’s values. These bring zest and a friendly vibe.
Adding life to every visual with small, yet impactful elements and badges.
These simple symbols are meant to be used in combination with other illustrations, creating a fun bunch.
Abstract line elements are the glue to a synopticom composition.
Subtle line balances out heavy illustrative elements creating balance and rounding up the visual synopticom experience.
The Look
